原创《美国展览中心最新报告披露展位外沟通技巧》：此文是一篇沟通技巧论文范文,为你的毕业论文写作提供有价值的参考。
8月16日,美国展览研究中心发布《展位以外的沟通机会报告（第五部分）》,这是CEIR关于展会现场最新调研的第五份报告.
CEIR首席执行官Cathy Breden表示,“如能成功运用,展会现场的沟通活动将提升观众对于展会的体验,并能帮助参展商通过一系列方式实现结交客户、推介产品的目的.而在展位以外开展有效沟通活动的秘诀是,让这些活动成为展位沟通的补充,而不是与展位上的沟通冲突.这份最新报告列举了相关的成功案例.”而CEIR此前发布的报告《深度视点：如何留住展会观众》则表明,吸引观众再次观展的主要秘诀就是展会现场的人际交流活动.
CEIR Publishes Fifth Report in Series Focusing on Attendee Floor Engagement Tactics
On 16 August, the Center for Exhibition Industry Research （CEIR） announced the release of Part Five： Exhibition Floor Networking Opportunities Outside Exhibit Booths, the fifth report in its newest series on attendee floor engagement.
“Networking activities on an exhibition floor, when done well, deepen the quality of the experience for attendees with a variety of ways to achieve their peerto-peer and product expert engagement goals,” stated CEIR CEO Cathy Breden, CMP, CAE. “The trick is to offer networking that complements and does not compete with exhibitors’ agenda. This report offers examples on how organizers achieve this.” CEIR’s earlier study, the Attendee Retention Insight Study, revealed that a major driver of repeat attendance is the chance for people-to-people engagement on an exhibition floor.
勵展博览集团继续稳坐全球最大展会主办方宝座
根据2016年的财务结果,励展博览集团继续稳坐全球最大展会主办方宝座.该年度集团总收入为14.5亿美元.紧随其后的是博闻公司、英富曼展览集团和法兰克福展览公司,前四名排名与上一年度相同.
其中,励展、法兰克福通过展会移植继续专注于有机成长和国际扩张,而博闻和英富曼则通过收购进一步巩固了业务地位.排名上升较显著的展览公司是杜塞尔多夫展览集团和慕尼黑展览集团.杜塞尔多夫从2016年的第10名上升到今年的第5名,而慕尼黑则从上次的第17名跃居第6名.
Reed Exhibitions remains largest organiser
The world’s top exhibition organiser by revenue is Reed Exhibitions with approximately $1.45 billion revenue, followed by UBM, Informa and Messe Frankfurt. Thereby the top four ranking remains unchanged since the previous ranking released by AMR International in December 2016. The latest ranking is based on 2016 results.
The most significant shifts have been by Messe Düsseldorf and Messe München. Both are having a strong year with major biennial, triennial and quadrennial events driving their record sales. Messe Düsseldorf moved to 5th position up from 10th in 2016, and Messe München leapt to 6th position, up from 17th in 2016.
迪拜世*签署知识产权合作备忘录
日前,迪拜2020世*博览局与阿联酋知识产权协会签署合作备忘录,旨在提高公众对知识产权保护重要性的认识.阿联酋知识产权协会计划在2021年之前将阿联酋打造成海湾地区的知识产权保护领军国家.该项合作备忘录也支持本届世*打造知识产权保护文化.
Expo 2020 protects creativity
A Memorandum of understanding （MoU） has been signed between Expo 2020 Dubai Bureau and the Emirates Intellectual Property Association（EIPA）. The aim is to raise awareness about the importance of protecting intellectual property as the EIPA strives to make the country a leader in this area by 2021. The MoU also supports the development of a comprehensive culture for protecting intellectual property rights related to the event.
沟通技巧论文参考资料：
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