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菲尔·康崔诺
Phil Contrino
副总裁/首席分析师
Vice President/Chief Analyst, BoxOffice
5月28日《星际迷航：暗黑无界》将于中国上映,开辟这个可爱探险故事系列片的新时代.
When Star Trek Into Darkness opens on May 28 in China, it will usher in a new era for a beloved saga.
业界对《星际迷航》的最新续集充满期待.自2009年的《星际迷航》后,粉丝们将再次忙碌和振奋起来.评论家和观众一致欢呼J. J.艾布拉姆斯执导的新作让一度“迷航”的星际电影系列回归正形.BoxOffice评论家理查德·冒写道：“改编妇孺皆知而又深受喜爱的电影系列是有风险的,尤其是一部似乎已近自然巅峰化境的作品.但请莫着急：制作过《碟中谍3：不可能的任务》和电视热剧《迷失》系列的J. J.艾布拉姆斯,完成了不可能的《星际迷航》,且彻底改造了它.重装上阵应该会吸引新的崇拜者,并讨好忠实粉丝.
Expectations are very high for the latest installment in the Star Trek franchise. Fans are engaged and excited again after 2009’s Star Trek. Critics and audiences alike hailed the J.J. Abrams-directed film as a return to form for a film series that had lost its way. BoxOffice critic Richard Mowe wrote that, “It will always be risky to tamper with a well-known and well-loved franchise, especially one that seemed to have reached its natural conclusion. But behold: J.J. Abrams, who made Mission Impossible III and the hit TV series Lost, has achieved the impossible with Star Trek, and reinvented it such that it should attract new admirers and please the loyal fan base alike.”
2009年的《星际迷航》为其带来3.849亿美元全球票房的新奇成功.这在当时被视为一种辉煌,但自2009年后票房起了极大变化.3.849亿美元的票房收入对主流制片商的影片来说已不再算作成功了.（毕竟,《钢铁侠3》不费吹灰之力在一周内便超越了这个数字.）《星际迷航：黑暗无界》在跨越前集票房成绩上压力倍增,派拉蒙也相应强化了重要海外市场的宣传推广以应付这轮挑战.
2009’s Star Trek brought with it new success in the form of an impressive $384.9 million global gross. At the time it was called a triumph, but a lot has changed at the box office since 2009. $384.9 million is no longer viewed as a successful gross for a major studio property. (After all, Iron Man 3 was able to breeze past that in a week.) As a result, there will be a lot of pressure on Star Trek Into Darkness to improve upon its predecessor’s gross. Paramount has increased the marketing push in crucial overseas markets in order to rise to this challenge.
BoxOffice仍乐观认为《星际迷航：黑暗无界》会在全球收得更多票房,主要的原因是关键市场,如中国、俄罗斯和巴西似乎总也过不够美国大片的瘾.自从2009年以来,流行的“续集”系列电影在海外票房增长令人膛目结舌.关键大片,诸如《蝙蝠侠：黑暗骑士崛起》、《哈利波特和死亡圣器》——系列第二部,《飓风营救2》和《暮光之城4：破晓》——系列第二部等,在海外电影票房毫无问题就飙过其前集.
BoxOffice remains optimistic that Into Darkness will have no problem making more money globally. The main reason is that key markets such as China, Russia and Brazil can’t seem to get enough of major American films. The increase in overseas grosses for popular sequels since 2009 has been staggering. Key releases such as The Dark Knight Rises, Harry Potter and the Deathly Hallows Part 2, Taken 2 and The Twilight Saga: Breaking Dawn-Part 2 had no problem topping the overseas gross of the films they followed.
《星际迷航：黑暗无界》在脸谱和推特上也反响剧烈.每当有新的预告片发布,这两个站点都会异常繁忙.这是一个清晰的信号：粉丝们正积极跟进艾布拉姆斯的新航向.
Into Darkness is also a huge hit on Facebook and Twitter. Every time a new trailer is released, it leads to a rush of activity on those two sites. That’s a clear sign that fans are responding positively to the direction that Abrams is taking.
由于在艾布拉姆斯被披露将执导下一部《星球大战》电影,《星际迷航：黑暗无界》也因而得到大量免费宣传.全球新闻媒体在写到《星球大战》续集时,绝不忘提及《星际迷航》,这样的*绝对价值连城.
Into Darkness received a lot of free publicity when it was announced that Abrams would also be directing the next Star Wars film. News organizations around the world did not fail to mention Star Trek when writing about the new Star Wars. That kind of publicity is very valuable.
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