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版权:原创标记原创 主题:BorderTrade范文 科目:毕业论文 2024-01-27

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China-ASEAN E-commerce Platform gives China’s 400 million online shoppers greater access to goods from ASEAN countries

The China-ASEAN E-commerce Platform (CAEP), a web-based service facilitating trade of a wide variety of products between China and ASEAN member states established in December 2016, has introduced a new way for China’s online shoppers to purchase goods from ASEAN countries.

Products on offer on the platform, which can be reached at www.eshopasean.com, include Vietnamese dried fruits and vegetables, Malaysian coffee, Thai rice and a wide range of others.

The establishment and operation of the CAEP reflects an effort in upgrading the China-ASEAN Free Trade Area and is conducive to the diversified development of economic and trade cooperation within the free trade area.

New Engine of Bilateral Trade

The CAEP was initiated by the China Council for the Promotion of International Trade (CCPIT) and the national chambers of commerce and industry of seven ASEAN countries. So far, some 907 categories of goods are on offer, and around 750,000 total orders have been placed.

According to a CAEP staff member, commodities from Vietnam, Thailand, Malaysia and Cambodia are bestsellers among Chinese shoppers on the site.

When placing an order for a box of cookies produced in Indonesia on the platform, this reporter found that more than 25,000 customers left comments, indicating Chinese enthusiasm for the product. Comments were 98 percent favorable.

The box of cookies ordered were delivered three days later — remarkably quick for a cross-border transaction.

Chinese Vice Minister of Commerce Qian Keming said that in the future China will continue to deepen cooperation with ASEAN countries in terms of simplifying customs clearance and improving quality inspection in order to facilitate the export of ASEAN countries’ products such as agricultural products, tropical fruits, aquatic products, natural rubber and palm oil to China. Therefore, Chinese consumers will be the beneficiaries who can enjoy a wide variety of exotic products from ASEAN countries, as well as rapid delivery.

China has more than 700 million internet users and over 400 million online shoppers. Its e-commerce market is valued at nearly US$3 trillion. A senior official at the Federation of Thai Industries explained, “Nowadays a growing number of ASEAN investors are focused on the e-commerce sector, and China will play a key role in the global e-commerce market.”

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